We meet customers where, when, and how they want to shop.
Adopt MACH architecture (Microservices, API-first, Cloud-native, Headless) in your digital ecosystem.
Our true cloud-native commerce platform enables businesses to service audiences across all digital touchpoints and provides the building blocks for the new digital commerce age. The leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere today and in the future. Our agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands.
Microservices are considered the enablers of the eCommerce of tomorrow. Encapsulating each business capability into individual services that interact, our state-of-the-art software technology will provide your organization with unparalleled performance, technical agility, high availability, elastic scalability and seamless upgrades. In addition, our solution will allow you to deliver high-conversion commerce experiences faster than your competitors.
When using a headless solution, you’re not tied to monolithic software that prescribes how a front-end should be structured. This freedom means you don’t have to stick to a specific templating system or train your employees to follow exact rules laid out by a software vendor. Instead, you have full control of what happens on the front-end, and can follow your UX design principles to shape your brand’s identity without having to adhere to a templated layout that makes your sites and apps look and feel like everybody else’s.
FREEDOM TO EXPERIMENT
In a headless environment, you can do user experience (UX) experiments without the risk of jeopardizing the whole ecosystem. You can A/B test specific parts of your website, or try to build an Alexa skill, without affecting the back-end operations if you run into errors. In contrast, a traditional commerce architecture would force you to modify front-end and back-end code simultaneously – sometimes requiring a shutdown of the entire application for maintenance.
SPEED & AGILITY
You can implement new UX changes faster since you don’t have to redeploy a back-end system when working in a decoupled environment. Development becomes much more efficient when teams can work in parallel and UX changes can be made without having to test all the core back-end logic
In a decoupled environment, the front-end and back-end can be scaled independently so that even if the front-end receives a lot of traffic, this doesn’t affect the back-end.
EASILY ADD NEW TOUCHPOINTS
In a headless scenario, multiple front-ends can connect to one API and underlying system. In other words, if you want to add social channels, kiosks, mobile apps, or in-car marketplace shopping, you can do so easily and quickly. Now you won’t have to build a business case for a new back-end every time you want to add a new front-end.