Samsung Experience Stores invests in cutting-edge headless technology for amazing consumer experiences

In line with its new marketing strategy, Samsung Experience Store will offer consumers new opportunities for a differentiated online customer experience by adding the innovative, cloud-native eCommerce platform by SentecaCommerce.

Samsung is the market leader in a number of product categories with a huge customer base. The dynamic and challenging reality of today’s market requires strong online brand presence. To meet the growing digital demands of consumers, Samsung Experience Store has decided to invest in an eCommerce platform that guarantees top performance, innovative client interfaces across all devices and accelerated development and implementation of new features and services.

Headless e-commerce cloud platforms such as SentecaCommerce, Salesforce Commerce Cloud and Commercetools are becoming increasingly popular globally as a result of the benefits they provide to businesses.

The new platform will be available to users in the coming months.